The Filter Bubble

Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …

Maybe You’ll Like This

An interesting world this industry called publishing…in particular, the tagging of books listed as “Maybe you’ll like this…” simply because you’ve purchased this other book. Earlier this year, Harper Lee’s long lost Go Set A Watchman was all the buzz. Read More …