The Original
Thanks to education, sadly based on trademark infringement law, whenever I see a sign that says “We are the original.”, I say a quiet little prayer for the company. It is a defensive move and companies think that it is Read More …
Category: inspiration
Top Ten
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
It Can’t Be Easy
I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy. Simple Replicate-able Easily understood Memorable Distinctive Colorful Consistent Brands should be unique and able to be shared with your Read More …
The Children’s Channel
Many of you, my peers and even younger, will think hmmm. The Children’s Channel. That’s PBS right??? Sure. It is (or it was when I was a kid.) Now it is YouTube, after Disney or Nickelodeon. My youngest watched PBS Read More …
Best Learned Early
Lots of things are best learned early – before you are set in your ways…but there is always hope for someone who is determined to try something new. Are you too old to learn how to do a cartwheel at Read More …
Childhood Skills
Most parents and many kids know the truth – that experience and those basic, childhood skills really matter to success later in life. Crawling – to get to a table to stand up (not just for toddlers…) Balance – gaining Read More …
Collective Experience
Both education and business rely in the collective experience of others to be successful. In education it is learning and reinterpreting concepts, following experiments, proofs and research – constantly building upon those who went before us. It is refined, corrected Read More …
Customer Supplied
For a while now, we have been in the age of the customer supplied materials and information. From shopping bags to product images and from item descriptions to performance ratings – retailers and service providers alike need to decide – Read More …
Follow Your Schedule
Sometimes, your life does not allow you to follow your schedule. Whether it is work, school or family, there are many things that can impact your day that just – essentially – screw it all up. Then, you have something Read More …
Schedule Changes
Little schedule changes can make a huge difference some days. Tonight was back to school night. Last year, it took us over an hour to get out of the high school – where we were parked in the overflow, gravel, Read More …