Same As Always

Is it good or bad to offer your menu, your services or your product “same as always“? Each person probably has a very different perspective. I would say the answer is – both. If you want a cup of coffee, Read More …

Pricing and Preference

When it comes down to many, many things – both products and services – people can choose based on pricing and preference.  Certainly, overly high pricing for essentially similar things should lose,. but, people have brand favorites and they have Read More …

Green Marketing

I admit that I “missed” the official Earth Day deadline to share this, but can’t help comment and admire this never seen before version of green marketing. Downtown, City of Chicago, a local green house is promoting locals to sponsor Read More …

Old Stuff

I love it when old stuff is refurbished, re-purposed and reused. I see an increased number of non-profit church thrift shops, Good Will stores, Impact Thrift, ReStore, by Habitat for Humanity and for profit businesses lately. These and many others Read More …