C is for Chicago

C is for Chicago… Unless it is for Cleveland, or Cornell or…oh, I don’t know a hundred other tourist destinations, cities and colleges. Just a minor font and color change can mean an entirely different brand, team, city, or college.  Read More …

W is for Win

You all know W is for win, or, at least we do now… I mean, I am not a sports fan, but I do love an underdog. Here in this house, we are all just hoping that the Chicago Cubs Read More …

Really Old

We make the kids watch really old movies…it’s Friday Night Flicks here and we are forcing them to watch the 1985 teen comedy Better Off Dead. I mean, who doesn’t want to know exactly the right tone of voice to Read More …

Real or Not Real

Sometimes, people are skeptical about marketing executives and their product pitch. Is what they say real or not real?  From commercials to ads to slogans and taglines – what they say may just sound good.  Today, I think that people Read More …

Make a List

What do you need to do? Make a list. Who/what do you want to choose, make a pro-con list. This practice works for many people. When they are done, they feel accomplished what they said – or wanted – to Read More …

Yesterday’s Favorites

To our children we – as parents – wax on nostalgic for things of our past…even if that past was only in the 1980s, the 1990s and the early Aughts. The things that are part of the kid’s training are Read More …

Who You Are Today

No doubt, who you are today, is different from the person you were 10 and 20 years ago. You are now older, more mature, maybe you are married and have children – or maybe you have recently graduated and gotten Read More …