Sensitivity and Potato Chips

These are two divergent topics, yet sensitivity and potato chips are indelibly related in my mind, in my life and in my perspective – all based on price. Price sensitivity affects a retailer or a manufacturer’s ability to gain momentum Read More …

Know My Name

I am pondering changing a service provider. Why? I mean, I am loyal. When I pick a brand, it is hard to get me to change. Plus, it is pretty difficult to change some service providers. But, I no longer Read More …