Seeing New Things
Once you have a reason to focus on something, you will start seeing new things, over and over, all over the place at the same time. The same car you just bought, or maybe just other cars in the unique Read More …
Category: branding
Llama or Alpaca
Do you have a preference for a llama or alpaca? Why? What makes you want one more than another? Do you really even know the difference? I don’t. I was looking for something and yet, I couldn’t remember if it Read More …
This is Trash
I know. You will just have to indulge me, but…this is trash. This old garbage can that we have used for years. This is trash. Not the stuff in it, the can itself. This is trash. Please take…this is trash. Read More …
You’ve Got Us
You and your brand – whether it is a retailer, a restaurant or a service provider – has done a great job…in every way possible. Now, you’ve got us: committed drooling for more addicted in the know following your every Read More …
A Good Cause
As much as it seems to be a good cause, do not: Let them win. Give in to less than you are worth. Donate unless you know why (or how) they are spending the funds. Even though most of the Read More …
Abandoned Cart
Today’s meaning of an abandoned cart is so much more meaningful than years ago. Back then, it simply meant someone who was too lazy to roll it back to the corral in the parking lot at the grocery or department Read More …
Second Season
There are some shows that are so good the first time, you want them to write a second season. And then, a third, fourth and so on. You just can’t get enough. Years go by and it is still good. Read More …
Name Recognition
How far does name recognition get you? It can get you elected…or, sell more products, tickets and services. There is a reason why brands pay for advertising. It works. Thus, there is a reason people running for public office put Read More …
Been Here Before
Have you ever visited a place, thinking I’ve never been here before? Then, you realize – you HAVE been here before and you really liked it, but can’t believe you forgot…or, you didn’t drive that day and legitimately weren’t aware, Read More …
You’re Just Saying That
Oh, I think you’re just saying that… to make me feel better. to make amends. to stop me from complaining. to stop me from talking about it. to make me question my knowledge. to make me wonder what it really Read More …