Setting Expectations

There are many ways to satisfy customers, the basic and most fundamental way to achieve your goals should start with setting expectations. Then, as long as everyone is on the same page, no one will be disappointed. They still may Read More …

What Changed

What changed the show producers’ and venues’ perspective about video recording and taking pictures? The handheld camera built into every smart phone. Which – sort of – doubles as a lighter. At least for showing support or creating a mood. Read More …

The Right Demographics

If you have the ability to target the right demographics, it means that you know your audience. Design your product, your services, your book, your movie, your blog even…with the customers in mind. Modern action movie makers know whom it Read More …