Sure, the song (Pocketful of Sunshine) comes to mind, but in the late winter, early spring, it’s actually the pockets of sunshine that light our way and both welcoming and needed. Small wins. Group consensus. Head nods. Dissension becomming forward Read More …
So many things have new beginnings, new school – kindergarten, middle school, high school, college, new job, work…marriage, having children, raising them and then sending them off – always starting again and again. We have been talking to friends and Read More …
I am not sure they know what the word significantly means. At least when it comes to the weather… You can pitch whatever you want in marketing, but it doesn’t mean it’s right. A ten degree increase, when we have Read More …
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
What is your style. Do you tell someone something, now or later? There are definitely negatives and positives on both sides. Not all “tells” are negative, some are positive. So it’s definitely something to think about before you act. If Read More …
With all things being planned out well in advance – as I have recommended and you are now doing for your business (and your life, too) – sometimes you have to readjust as needed, the timing of a “weather dependent” Read More …
With a few more days until spring, it certainly seems like spring fever has hit. The doors are opening, the streets are busier with strollers (baby and pedestrian) and brands are full on excited to share their spring promos with Read More …
The seasons have changed and yes, while it is the first day of fall, that isn’t really what I mean. Do the seasons still mean the same things to everyone? Not just farmers. Few of us farm for a living Read More …