That Subject Line
Be aware of it and craft that subject line to get the attention you want, not the attention you don’t want. It is better for someone to ignore it and delete the e-mail than to share it with disdain. I Read More …
Tag: pitch
Is It Good Enough
New companies often want to offer a really special deal, whether it is for their Grand Opening or even for an extended launch; a period of time set aside to encourage new customers to become loyal through trial. “Is it Read More …
Same Old, Same Old
If you haven’t heard, LEDs are all the rage. As a former lighting designer, I have to let you in on a little secret – it is not new technology – it is just newly available to mainstream buyers. What Read More …