Broaden Your Horizons

We will applaud you when you decide to broaden your horizons. We may even support you as you adopt new vices… For years we tried to convince my father to try gourmet coffee and craft beer. It took a while, Read More …

Stories We Tell At Dinner

Sometimes, the stories we tell at dinner drive the kids to laughter. Sometimes it is confusion. Other times, down right teenage-angst. Go figure. It happens. When we were kids, we had to be careful. Dad would go on and on Read More …

C is for Chicago

C is for Chicago… Unless it is for Cleveland, or Cornell or…oh, I don’t know a hundred other tourist destinations, cities and colleges. Just a minor font and color change can mean an entirely different brand, team, city, or college.  Read More …

Really Old

We make the kids watch really old movies…it’s Friday Night Flicks here and we are forcing them to watch the 1985 teen comedy Better Off Dead. I mean, who doesn’t want to know exactly the right tone of voice to Read More …

Here Today

Sometimes, it feels like retail shops are here today and gone tomorrow. It happens all the time. It is unfortunate. Owners have to start with a good plan, then create a great brand focused on customers, offer a unique selling Read More …