When The Bell Doesn’t Ring

When we have trained ourselves to follow certain habits, we sometimes fall behind when the bell doesn’t ring as expected. Or, we make lists, but don’t look at them. Or, we turn off our ringer, and the bell does ring, Read More …

Love the Substitute

What do you do when you don’t love the substitute? I mean, every one knows that the real thing is better. Coke vs. Diet Coke. (Had to, it’s their slogan, or was anyway…) Butter vs. olive oil (I don’t particularly Read More …

Everybody Around the Table

In our home and all of our family, we have an age old tradition where we say grace and then finish with a sing-songy affirmation of how we love everybody around the table. My grandmother started this (probably my grandfather, Read More …

This Is You

Marketing in general tries to say “this is you” and if what comes next, before or is shown – resonates with you – well then, you have already bought into it. E-mail messages that are geared just to you. Promotional Read More …

Keep Looking

If you can’t find it, keep looking. What are you looking for: In life? At work? In your bag? On your desk? From a restaurant, service provider, supplier or vendor? In your relationship? At home? In a file system – Read More …

Not Called That

It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …

Just Being There

Sometimes, just being there makes all the difference in the world. Not my own clever creation of words in the perfect little phrase…but, instead a fairly common sentiment. I would; however, wholeheartedly agree. Your mere presence. Showing (and having) empathy. Read More …

Their Own World

Entrepreneurs are happiest when they can create their own world – one that is unique and different and achieves their goals. Even better, they want as many people as possible to join them and celebrate their unique products and services. Read More …