Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Tag: coffee
Coffeevolution
Coffeevolution is a new word I think that defines exactly the process that people go through as they age and change their coffee drinking habits. My kids like coffee… or rather they like what can probably be best described as Read More …
Road Trip
We are taking a short road trip today, but it will be a long journey. I have already mapped out coffee stops at Starbucks, loaded the kids’ cards online and I am now getting ready to make sure they have Read More …
Naming Products
Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …