Changing the Image
In a storefront window it is easy to go from winter to spring, over night. (As we have found out, the weather isn’t quite able to do this and stick to it.) Towns that set about to changing the image Read More …
Category: retail
An Illusion
Appearances: real or an illusion? From stage props to merchandising a storefront window to photoshopping an image – the appearance is what we want you to see. Some are much better than others at playing pretend and we fall for Read More …
1 Day
In 1 day (today for example) you can do everything, from start to finish. A tiny project. A regional concert (learning each song & performing as a group for the first time.) A 5K. (Heck, a Marathon even; if you Read More …
Stand On the Shoulders
Being able to stand on the shoulders of someone who went before you – forging a path and making your way easier – is a bonus. Anything that can help you get where you’re going is probably a good idea. Read More …
Readjust As Needed
With all things being planned out well in advance – as I have recommended and you are now doing for your business (and your life, too) – sometimes you have to readjust as needed, the timing of a “weather dependent” Read More …
Spring Promos
With a few more days until spring, it certainly seems like spring fever has hit. The doors are opening, the streets are busier with strollers (baby and pedestrian) and brands are full on excited to share their spring promos with Read More …
Holiday Promotions
Brainstorming for holiday promotions has to start ages before the actual holiday. 2 to 3 months ahead of time is most common, with 8-9 months (or more) in advance of the holiday being pretty likely for larger organizations. The lead Read More …
Where Are You Going?
It’s Friday. There’s a ton of traffic. You get detoured. Where are you going? Do you actually know the way – even better, an alternate way? Or, do you have GPS? Perfect, right? Except it keeps telling you to turn Read More …
Go All In
Here’s a quiz for you. You have just enough half and half for 2 “dark” cups of coffee or one perfect one, with a little left over. Do you go all in or save some for each? I am not Read More …
What’s New
When that For Rent sign comes down and the new shop goes in… we will all go check out what’s new in the neighborhood. Hopefully, the owners can keep up with the needs, wants and desires of the community. Then, Read More …