Open or Not
Many small businesses have to make a careful decision on whether it is worth it to be open or not, on a holiday. Will the day’s sales be worth it to offset staff, cost of (perishable) goods, utilities as well Read More …
Category: opinion
Resolutions
Maybe this is a year to do something differently? Do you make resolutions? Maybe, just one? Or, none at all? My daughter asked if I was making a New Year “revolution” this year – so…. After I corrected her (laughing Read More …
In The Window
We took the kids to NYC for some fun after Christmas and spent some time looking at the amazing windows on 5th Avenue. Even though it was a great holiday, I thought this would ease the inevitable let down after Read More …
Embarking on a New Venture
With the new year just about upon us, many will be embarking on a new venture. Plan Discuss with your team Budget Review all of your options Outline a schedule Execute Celebrate In reality, far more complicated than that… but Read More …
Robot Script
I am certain that companies create standard customer service scripts to represent the “right” messaging to their customers – in any event, or situation, What they did not intend, is for them to sound like it was a pre-recorded robot Read More …
Healthier Is Not Better
They do so well at the marketing for the new lines of all natural products, but much of the time, healthier is not better. While I truly admire the brands like Burt’s Bees, Tom’s of Maine and Kiss My Face… Read More …
The First Day…
No offense to the designers, the creators and the marketers…but TODAY is the first day of Christmas. So… What does that mean? You can celebrate 12 MORE days of sales and product marketing promotions. Hope it was a great day Read More …
Merry Merry…
There’s really not much to say, after a great season – but Merry, Merry Christmas. I truly hope that it was an amazing time for you as you got ready, made your lists, worked hard and made the holiday fabulous. Read More …
There’s No Place Like Home
After many busy days, mornings through evenings…there’s no place like home for the holiday. Dinner out, breakfast on the run (if it is more than coffee even) and lunches – maybe. Time to stay in, make an elaborate dinner (or Read More …
Make a Wish
Make a wish for a peaceful day. In our hearts. In our minds. In our world. Today is the last day of the Festival of Lights. One day break between Hanukkah and Christmas this year and for those who celebrate Read More …