In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …
An essential part of summer are the blockbusters, the big movies that become our future, favorite summer flicks. Sadly, not ALL of them will make it. Whether they fizzle out before they make it to the big screen or open Read More …
We always want to have a safe holiday and the weekend started out pretty well with UBER promoting holiday revelers and their weekend’s cause marketing sponsor, MADD. Why drive when you can UBER in and out of the city, to Read More …
Growing up in New Jersey meant we only saw, experienced and enjoyed fire works once, or twice, maybe (if we were really lucky) 3 times a year. Summer holidays had the corner on the night-time, holiday light show. BOOM! As Read More …
It was a long day of driving today. (Luckily someone else was behind the wheel for most of the miles…and we car pooled for as much of it as we could.) On our way back home, at the rest stop, Read More …
PSAs, or Public Service Announcements can be offered, not just by the media ad council, neighborhood watch, police or fire department…they can be offered by any place of business or service provider, too. Today, we saw one in the elevator Read More …