Fully Stocked

It is so nice to shop prior to a holiday when the store is fully stocked.  Especially…especially when, you waited until after rush hour (there is one at the market, you know) and you were really nervous that you’d have Read More …

Limited Editions

Every season and holiday, now have limited editions of candy to help us celebrate – not just the Big 5*. Of course, the word limited is intended. The retailers do not want to be stuck with it after the last Read More …

Recycled Marketing

Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …

Totally Worth It

Celebrating special days of spring are totally worth it…regardless of whether or not the weather is cooperating. However, out for breakfast during one of the busiest Sunday mornings may not have been the best idea. The restaurants are crowded, the Read More …

Just Stop

It is really hard for people who are type A personalities to stop. Just stop and relax. I know that it is something I have struggled with for the last 17 years (okay, probably longer…) but it hit me when Read More …

The Fear

Some professionals (not all, but some) put the fear rather than education into their clients’ minds, essentially, by telling them what they can’t do. There isn’t really an explanation offered on why they can’t do those things…at least not always Read More …