Pricing and Preference

When it comes down to many, many things – both products and services – people can choose based on pricing and preference.  Certainly, overly high pricing for essentially similar things should lose,. but, people have brand favorites and they have Read More …

Green Marketing

I admit that I “missed” the official Earth Day deadline to share this, but can’t help comment and admire this never seen before version of green marketing. Downtown, City of Chicago, a local green house is promoting locals to sponsor Read More …

Setting Expectations

There are many ways to satisfy customers, the basic and most fundamental way to achieve your goals should start with setting expectations. Then, as long as everyone is on the same page, no one will be disappointed. They still may Read More …

Old Stuff

I love it when old stuff is refurbished, re-purposed and reused. I see an increased number of non-profit church thrift shops, Good Will stores, Impact Thrift, ReStore, by Habitat for Humanity and for profit businesses lately. These and many others Read More …