Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …
There is a world of differences when you compare marketing vs. communications. Marketing is impacted by the quality of the communication, the messaging and what you want to say, vs. what is interpreted when you say it. Anyone can be Read More …
You may know her…When she spoke, she sounded so sure of herself. Today, there are no events remaining on the calendar. (In fact, there were 2 events yet to happen.) Today, the forecast for snow is 100% with an accumulation Read More …
There are just a few days left until Valentine’s Day, well known for being the most romantic day of the year, other than perhaps a couple’s anniversary. Here are a few gifts that are maybe not a good idea to Read More …
We all can appreciate an amazing view and the images of the city of Philadelphia today were just that. After a first time Super Bowl win, the Eagles had their day in the sun. It was a beautiful day, crisp Read More …
Making decisions are sometimes tough, often, there is really no right answer. Making a good call is subject to a lot of judgement after the fact. Clearly, hindsight is…well, clear. Crystal clear on whether or not a decision was the Read More …
You should trust your intuition and if it seems wrong, incorrect or out of the ordinary (in a bad way) you should trust your inner voice. There are some decisions that are hard to tell though. Is it insecurity, a Read More …
Sometimes you want to give in to impulse and you fight against it, but you can’t help it. You just lose…well, sort of. You lose, fighting against yourself and what you want to do … how you want to act. Read More …
It is always ironic when people realize how their love tends to last longer in their heart than it does in their rational mind. You know what I mean…you don’t want to love them, because of something that they did Read More …
For the last few (several) years, at the end of and beginning of each year, there are calls to action from local companies. It is their quest to earn your vote for the best in their industry, category and type Read More …