The Mystery
Oh, the utter joy and the mystery of what is in the chocolate box. I was the lucky recipient of this gift from a supplier today, wrapped in pretty shiny paper and a ribbon – the tell-tale shape of the Read More …
Author: Dawn aka Hat Girl
Is it Real
Not that I have to tell anyone this, but just in case – and you are wondering if it is real – it isn’t. Reality TV? It isn’t. Marketing (product and model) photography – after the Photoshop treatment, is not Read More …
A Pair or a Match?
Who ever invented the totally appropriate – and available to buy – mismatched socks is genius. Is it just a pair or a match if they are the same? Not any more. Thank you, say parents everywhere… and to the Read More …
Proper Names
When promoting your business or your products, please use the correct and proper names. Christmas Trees. The word you were trying to write was Christmas. That other word… isn’t a word. Oh, and I get it, signs used to be Read More …
Naming Products
Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …
Don’t Blow It
An entire year of planning for the big fashion show, complete with new products, new marketing materials, tons of ad space and media hype. Stars in the show. Big. Huge. Bigger than ever before… With everything you have invested, don’t Read More …
TMI and Acronyms
TMI and acronyms abound. What would you think if you didn’t already know what it meant? TMI = What??? Too many inputs Too many inquiries Too many initiatives Time making inventions Thoroughly masterful insight The meandering interstate They’re more immoral Read More …
Enticing Enough?
Let’s talk dirty here for a minute. Who cares about the warranty? Is it enticing enough for me to want to initiate the program on the enclosed CD ROM and/or fill out paperwork? Is there a reason I should visit Read More …
Make a List
Sometimes, not just for the holidays and not just Santa should make a list and check it twice. Short thought today as I check things off of my list… I realize that I did something twice. I didn’t need to Read More …
Mondays Can Be Great
Depending on how you handle your schedule, planning, booked appointments, staff, promotions and much more… Mondays can be great! I definitely recommend planning ahead. Mondays can be tough. The weekend was busy but at the same time nothing gets “done” Read More …