Just Ask

What do they want? What do they need? What would be their ideal (anything.) You won’t know unless you talk to them. My advice…just ask. Not just for a Christmas gift, but for anything. A client, a colleague or a Read More …

A Multipass

A multipass gives the consumer the concept of savings, while they spend far more money. Better value per visit, but overall outside of the normal threshold of spending. Visit us more than once and save big. Totally compelling. How many Read More …

Trust The Navigator

You have to trust the navigator. They can actually be more important than the driver. They can get you from here to there, with as little stress as possible, allowing the driver to focus on the road, safely getting the Read More …

Mobile For the Win

During a busy Saturday, order on mobile for the win. There is no chance they will get your name wrong. No pressure to make a decision on what you want while they’re on the phone. Tip or don’t – it Read More …

Empathy As a Customer

Do you ever find yourself, as a marketer, operations or manager of a business (or someone who can simply relate) and have empathy as a customer…for the employee? I routinely find myself being upset on behalf of the people who Read More …

Solidly in the Wrong Place

What do you do when you are solidly in the wrong place. Do you leave? Do you try to fix it? Do you have an option? Do you ask for help? Do you go backwards, retrace your steps and try Read More …