All day there have been celebrations across the country and the same occurred in our home. Before the festivities started, I (haha) had some free time. So, I watched a few TED talks – current development at Google in the Read More …
Attended a really wonderful lecture today that I will remember for a while. I have read the author’s books before, but in person, Edward Tufte is much more engaging. One quote from him today really resonated with me. “Be firm, Read More …
Every day I am impressed at how much can be done using technology; some days, not so much. Most often though, I think, “wow! That was pretty cool.” Bill paying. Voice to text. E-mail (both good and bad, obviously). Communicating Read More …
Why is it that you must always have an account login field on your website? I mean, okay, it isn’t really a question. I know the answer. But come on folks. I have so many passwords and user names and Read More …
Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …