Leave it to the Experts
When you don’t know what to do, you absolutely should leave it to the experts. Spent a few hours in the ER this morning. I am not a doctor. I don’t have x-ray vision. I know marketing. I know brands. Read More …
A Failure to Communicate
“Ahhh, what we have here is a failure to communicate.” Isn’t this such a true statement? Communication is so very important in whatever it is that you are doing… Customer service. Product description. An attack. Escape plan. Details of your Read More …
Delivering as Promised
Delivering as promised is the ultimate in customer service. Regardless of how much the customer has paid, $1 to $120 for rush services or thousands for closing on a business – when you deliver on time it is perfection. Strive Read More …
Customer Service is So Critical
Customer service is so critical to anyone’s business. Bad customer service is a disservice – to the owner and to the customers. “No, I’m sorry, I can’t cut your hair today because you were late.” “I’d have to stay late, Read More …
Guilt Free
Taking the weekend off to do nothing… completely and totally guilt free. Unheard of in today’s world, especially if you own your own business. If I work on the weekend, I feel guilty for ignoring the family. If I don’t Read More …
Editing
Editing. I hate it. I’m not a strong, easy writer. I have to think, I have to be inspired – I struggle. Then, once I get it all down, I have to edit and I hate that…all over again. But, Read More …
Impersonations and Stream of Consciousness
Impersonations and stream of consciousness makes me think of Robin Williams. I have put these two words together but not because I was thinking of them together, but because one lead to the other. Impersonations are always fun to watch Read More …
Respect the Brand
I always get frustrated when retailers don’t honor and respect the brand (or the brands) in their store. Today I was absolutely certain that I saw a Krispy Kreme case in a convenience store. Sure, it was seen though the Read More …
Your Business Personality
Your business personality is often a reflection of you as the founder. If you have started your own business and your own brand, then the public may have a good idea of what you are like, personally. Unless, you have Read More …
Founder’s Vision
The Founder’s vision is one of the critical components that creates value in a successful company. Of course their leadership, continued dedication to the brand and amazing products or services are also key to develop it and to nurture it’s Read More …