Free Game
Up for a round of golf? How about mini golf? Is it true that every where you play offers you – the winner (even if you are the highest scoring player) – a free game if you get a hole Read More …
Just Different
Had a conversation today about beach towns. This one verses that one. In reality, this is not better, and yet not worse than there either; just different. Beaches from east to west and north to south are all similar – Read More …
Surfer Mentality
Do you have a surfer mentality? Just want to hang loose? Cowabunga dude? Nothing matters but the waves. The waves matter…not retail hours. That is for sure. I am not sure that they even care if you buy something or Read More …
Meaningful Messages
All of the info on billboards I’ve shared is really meaningless if the information is bland, irrelevant or doesn’t connect with the intended audience. That being said, it is rather difficult to create meaningful messages on a flat surface, 14′ Read More …
Floating Billboard
There is a first time for everything, right? Well, today is the first time I’ve ever seen this. Since I started the week with roadside observations, which lead to billboards in some way or another… I figured I’d share something Read More …
Found Roadside
There are so many things that could be found roadside. A billboard. Name any brand – it could be there. The digital ones are cool, aren’t they? Guess what? Not cheaper to rent. (You would think they would but, nope. Read More …
Traffic
Some pay for traffic. It is a desirable outcome. Others pay to avoid it. Toll roads should not have any…isn’t that the reason you use a toll road rather than the highway (isn’t that why they call it the freeway)? Read More …
Be Here Now
My husband used to tell me about one of his employer’s policies about being present, not about being on time or meeting deadlines. This isn’t exactly this phrase, but it was essentially that all staffers should “be here now”. Phones Read More …
Listening Too
My post from yesterday on hearing was really alot about listening, too. Listening to your customers and what they say, is of utmost importance, not just in what they buy, or are buying but what they really are asking you Read More …
What Do You Hear?
When you listen to all the noise, all the messages, all the marketing that is around you…What do you hear? Are you only listening to the shout outs from the brands you frequent? From the big box retailer, the car Read More …