Not Over Yet
This holiday BFD sales are not over yet. Not even by a long shot. Friday is just the start. Unless you count the “early” sales that kicked off this week. We still have the rest of the weekend, Monday and Read More …
Category: retail
Alternative Ingredients
Taking both the holidays and supply chain into consideration, you might want to think about alternative ingredients. You can have turkey, or something else (face it, do we really like turkey that much?) You might want to offer another green Read More …
Real Conversations
Sometimes, you can’t believe the real conversations you have with people, who are (sort of) supposed to be experts. Do you want this? Yes, I do. Are you sure? Yes, I am sure. Really? Yep. Wow. Mmmhmmm. Okay, but we Read More …
Inconspicuous
Are you as inconspicuous as you need to be? Or just as much as you want to be? Some people don’t want to be seen. Whether that is because they prefer not to be noticed or because they can’t be Read More …
Getting Busy
Toward the end of the day, when the store is getting busy…they may wonder: where was everyone earlier? who do I help first? should I say hello to one person at a time or everyone at once? how do I Read More …
Call Me Back
Scenario: I am the customer. I call a new _______ (retailer, service provider, restaurant.) They are – a commodity – let’s be quite clear, there are many who do what they do. Then, they answer, but they say “call me Read More …
Ahead of The Industry
When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …
Oh The Sales
Oh, the sales after the holidays… and the leftovers. and the cookies. and the pie. and the cake. and the half-full bottles of various beverages. and the clean up. and the presents that were not yet bought. Oh. The sales Read More …
So. Many. Boxes.
UPS, the USPS and Amazon (among others) are delivering every day. So. Many. Boxes. The recycling center can (probably) barely keep up. They can barely keep up. But they keep coming. I am thankful… but I do think it will Read More …
One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …