Know My Name
I am pondering changing a service provider. Why? I mean, I am loyal. When I pick a brand, it is hard to get me to change. Plus, it is pretty difficult to change some service providers. But, I no longer Read More …
Category: inspiration
Too Much Technology
Sometimes, the simple solution and the better solution is to pick up the phone or walk down the hall. We depend, and use, too much technology when a simple face to face or conversation would work so much better. I Read More …
Just Smile
Of all the customer service training advice, the best and the easiest for people is to tell them – just smile. Ask them if they need utensils. Make sure to put napkins in their bag. Put the eggs in a Read More …
Keep It Simple…
We probably all learned K.I.S.S. or Keep It Simple Stupid at a young age – what we sometimes fail to do, is remember that it works. We get older, we learn new things, we get smarter, we get fancy and Read More …
End or Just Beginning
It’s the Super Bowl. Today. It is also the first of February. I don’t think it matters too much, to me, for either. I do wonder is it is an end or just beginning to just get started? The year, Read More …
Road Trip
We are taking a short road trip today, but it will be a long journey. I have already mapped out coffee stops at Starbucks, loaded the kids’ cards online and I am now getting ready to make sure they have Read More …
I Am Not A Doctor
First and foremost, let’s be clear. I am in marketing. I am in brand development. I am a writer. I am “technically” an engineer (no pun intended.) I am more generally, a marketer. With all of that being said, the Read More …
Legacy Brands
I’ve written about legacy brands before – the brands we love because our family aspired to own or the ones that they would only buy, no matter what. This is about the products (and sometimes the brands for that product) Read More …
But The Fish!
I have always had fond memories of my first goldfish, Joe and Millie – they were named after my great uncle and aunt on my grandmother’s side. My grandfather had “caught” them along with hundreds (???) of other fish from Read More …
Pastels are OK
If you are a 6 foot 2 inch man, yes, pastels are OK. No one, I mean, no one person will make fun of you if you wear that color yellow. (Of course, I think society should be okay with Read More …