Changing Your…

It isn’t easy, changing your name. I know, I have done it. It is far more complicated than changing your mind that is for sure. Yet, every day, people do it. New driver’s license, social security card, passport, bank accounts, Read More …

Coloring Books

Ok, I admit. I am not sure what the big deal is with adult coloring books. By adult, you know that I mean for people over 18 and not for toddlers – certainly not the other meaning you may be Read More …

Know Your Customers

There are so many great road warrior stories that could (and should) be shared. Some of my road side observations make me wonder: “What were they thinking?” or, even an incredulous: “Do you know your customers?” Maybe Miller Truck Leasing, Read More …

Impulse Buying

Earlier this week I alluded to impulse buying and school supplies. I assure you, I can be quite worse than that. School supplies are typically small in size and they are consumable…in theory anyway…I’ve seen that erasers can last several Read More …

Personal Style

People have so many options when it comes to their personal style…from clothes, to paint in their living room to the type of pen or pencil they prefer to use.  I know I have waxed on previously about my penchant Read More …

Implied Trust 

When you are all in it together, you don’t have any choice but to trust. On the cross country flight, you have to leave your bags in the overhead or under your seat – while you get up for just Read More …

Be Consistent

It is always best to be consistent with your policies and the communication of them to your customers. When one person tells a customer: “You have to go online to update your account now, we don’t mail the information any Read More …