Double Check Your Calendar
It is always a good idea to double check your calendar and make sure that you are aware of your schedule. What’s next? Do I have a 7:30AM event or 10:30AM? What is urgent? Has anything come up that wasn’t Read More …
Author: Dawn aka Hat Girl
Follow The Leader
Today was the last show of a 4-performance event at the middle school. Plays and theater, in general, remind me of Peter Pan and the fan favorite song “Follow The Leader” – once you hear it, you can’t get it Read More …
First Is Better
Being first is better if … You invent the new thing and keep market share for generations You create the product and then everyone calls it that forever (Q-tip, Kleenex, Coke, Earbuds) You’re the oldest (not that you have any Read More …
Dear Telemarketers
Dear Telemarketers, You are getting crazy. Do you think we don’t know what you are doing? It may have fooled us in the beginning, but now, we know your tricks. Did you know that I am usually aware of the Read More …
Open The Doors
Today was one of those late winter days when you could open the doors and windows and let the fresh air in. After many, long, cold moments, the kinds that take your breath away, it was a warm welcome to Read More …
Subtlety Wins
Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …
Marketing vs. Communications
There is a world of differences when you compare marketing vs. communications. Marketing is impacted by the quality of the communication, the messaging and what you want to say, vs. what is interpreted when you say it. Anyone can be Read More …
Commercial Philosophy
I am intrigued – just a bit – by the commercial philosophy by the different on demand channels. There is the single sponsor, single focused advertising model like ABC on demand. Showing the same commercial over and over and over Read More …
She Sounded So Sure
You may know her…When she spoke, she sounded so sure of herself. Today, there are no events remaining on the calendar. (In fact, there were 2 events yet to happen.) Today, the forecast for snow is 100% with an accumulation Read More …
Negative Space
All around us is negative space – in the words of what people say, in the thoughts of your mind when you don’t focus on the positive, when you can’t even see what has been “written” on the wall. Strictly Read More …