Skewed Results
No, I am not talking about marketing spin on the (*very real!) numbers for your business – which is a lot of fun by the way…we can talk about this another time. Today, I am talking about sharing an Amazon Read More …
Month: September 2015
The Filter Bubble
Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …
Never Settle
I would think this goes without saying, but certainly I want to remind you in case you have forgotten. Never settle for someone else’s dream. You deserve to have your own dreams fulfilled. You can modify your dream (somewhat) to Read More …
Paying The Rent
in most cases, it isn’t a true labor of love. There are things you have to do in order to have the funds for things you need, including things like food, utilities and paying the rent (so to speak.) If Read More …
Carefree and Light
Holiday weekends are definitely meant to be carefree and light…so do what you want. Order out Grill Dine at a friends house Take a nap Take a swim Read nothing Read what you want to read Read your boring book Read More …
Maybe You’ll Like This
An interesting world this industry called publishing…in particular, the tagging of books listed as “Maybe you’ll like this…” simply because you’ve purchased this other book. Earlier this year, Harper Lee’s long lost Go Set A Watchman was all the buzz. Read More …
Gift Cards Galore
I don’t know if I am happy and excited or frustrated and sad – but my desk is covered in gift cards galore…all from stores with whom I have preferred status and can buy them in bulk at a savings. Read More …
Private Sale
It used to be something very special – to be invited to a private sale – but now, that could mean you and every other person in their e-mail database are invited. Or, everyone with the retail store’s credit card Read More …
On Call
I would always recommend people, whether they own a business or a home, to have people on call who are specialists. You never know what you are going to need or when you need it. Heating (more so than cooling Read More …
Commissioned Sales
No one offers you personal, one on one attention, like a commissioned sales person. Many companies, even retail stores at the mall, decide to go this route. Typically, there is a base wage, which is usually higher than the average Read More …