What’s In a Name

Whether you are born with it or choose it, what’s in a name is probably more about what you make of it. Not just John or Bob, Mary or Ann…the first and last are usually assigned. We don’t have an Read More …

The Cell Phone

The cell phone, the mobile phone, the wrist phone… The phone. Today, the phone is the generic term and means – in most circles – at least those under the age of 40 and even over the age of 65 Read More …

Bumper Sticker Branding

Riding down the road today, saw this car and while it caught my eye, this is an example of marketing and bumper sticker branding – to it’s nth degree, in all it’s glory and it’s unfortunate demise. What brand do Read More …