Track It
Just because you track it (now) doesn’t mean it wasn’t happening before. Whether you are looking at web traffic or the amount of sleep you get, the data points you’re looking at were always there. And, to be totally blunt, Read More …
Tag: communications
Options?
What are the options? If not this, then that. Right – shouldn’t it be more than just one option? No one really wants a monopoly, but there are so many platforms out there that don’t play nice with each other, Read More …
Pretty Effective
There are a lot of things that are pretty effective. As you go further down the line however, it gets looser and more nebulous. News. Official statements. Social Media. Word of Mouth. He said-she said. Rumors. What should you trust? Read More …
One Too Many
There are a lot of things that you can do, decisions made, that are just one too many. But, then, there are the other things that you *can’t* control. Easily. The amount of spam you get. The number of texts Read More …
New Vocabulary
There are times when new vocabulary doesn’t involve new words. Just new levels of extremity. Such as: catastrophic large a-level numerous cautionary in addition to the use of all caps. I am not making light of this, but media (and Read More …
Perceptions Vary
Everybody’s perceptions vary…and today reminded of this in so many ways. A short or long wait…Actually taking 5 minutes vs. feeling like 5 hours. Reading what you think (want to think)…Text without nuance vs spoken word. Status of another…based on Read More …
Contradictions in Messaging
The problem is that there are always contradictions in messaging… I love you, but I don’t like you. You want to be in a populated area, but you don’t want to be around people. I want to do something different, Read More …
Goldilocks Was Right
You may not like the ideals she lived by, you may not like how she broke into the three bear’s home – and let’s not even get into what she did to Little Bear’s chair…but setting all of that aside, Read More …
Subtlety Wins
Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …
Please Turn
It is really hard to lead from behind. Even if it is someone you know, even someone you think is intuitively connected to you, and even though you told them to watch for your signal. Hoping and wishing that they Read More …