Rainy Days
Is there a way to get happy about rainy days? Is there a marketing slant that says “you will be chilled and damp and stuck inside” that also makes you feel excited and happy for your day? Just wondering how Read More …
Category: Uncategorized
The New Holidays
Okay, so Halloween is not one of the new holidays, but it is a growing holiday and one worth celebrating. Worth celebrating with friends who embrace the fun and freedom of dressing up like someone else. Worth celebrating a reason Read More …
Editing
Editing. I hate it. I’m not a strong, easy writer. I have to think, I have to be inspired – I struggle. Then, once I get it all down, I have to edit and I hate that…all over again. But, Read More …
Names Matter
Names matter… not just for people, but when you are building a brand. Depending on what you will sell, either product or service, the name does matter. If a bank was called “Bob’s Bank” would you put your money there? Read More …
Am I supposed to like this?
Am I supposed to like this? I am talking about Facebook and whether or not they should add a “not Like” button. “I just saw a drunk driver hit a car, a curb, a fence before they went into a Read More …
Will you drive out of your way for a brand?
Will you drive out of your way for a brand? If so, how far? Whether it is your favorite department store (Target), grocery chain (Trader Joe’s, Whole Foods and Wegman’s of which NONE are close to us), gas station (Sunoco Read More …
There’s always a new beginning to be had
There is always a new beginning to be had… Yes, it is Monday. It’s a fresh new week. Sure, you may start your week on Sunday, the calendar has MADE us think that…but really, Monday is the start of the Read More …
Plan or Spontaneous?
Do you plan out everything or are you spontaneous? When you plan and everything turns out on time, on budget just as you want it to be, that is incredible. All the up front work – setting goals and working Read More …
Buy local
I do try to “buy local” – I want to support the local community, restaurants, farms and shops. Not just because it is convenient or they have the best price (they often don’t), but because I like to get to Read More …
Permission to do what you like
I give you – yes you – permission to do what you like…but should you really need my permission – or anyone’s for that matter? Do. What. You. Like. Several years ago, my husband finally decided that he was going Read More …