How Late Is Too Late
In these recent days where we have lost a sense of normalcy, how late is too late? If normal delivery windows – even for the over night shippers and same day providers – are no longer the expectation, how do Read More …
Category: retail
Seeing New Things
Once you have a reason to focus on something, you will start seeing new things, over and over, all over the place at the same time. The same car you just bought, or maybe just other cars in the unique Read More …
You’ve Got Us
You and your brand – whether it is a retailer, a restaurant or a service provider – has done a great job…in every way possible. Now, you’ve got us: committed drooling for more addicted in the know following your every Read More …
Abandoned Cart
Today’s meaning of an abandoned cart is so much more meaningful than years ago. Back then, it simply meant someone who was too lazy to roll it back to the corral in the parking lot at the grocery or department Read More …
Heuristics to Create Festive
Who in the world would ever think of certain activities, completely suitable for this time of year, that combine psychology and heuristics to create festive behavior… but it just might work. The Grinch would be a perfect candidate. So would Read More …
A Matter of Time
It is just a matter of time… From Friendsgiving to Thanksgiving, the rest of the year is just gonna roll right by. You have got to do what you can to make each day count. Most of all, the Christmas Read More …
Send a Postcard
It is easy enough to do, not overly expensive and gets the message out, quickly. Whether it is to your best customers, your hopeful new clients or your close family – send a postcard and let them know what is Read More …
Fall Themes
There are a lot of common fall themes in marketing, and everyone uses them, once they become known. They are comfortable, recognizable and let’s be honest – they kind of work. It is okay to use them, but it is Read More …
Wish They Were Here
Ever go to a different town and see a store, a restaurant or another business and just think, wow, I wish they were here (in my home town)? It happens to me. All. The. Time. Of course, we have a Read More …
Work Through The Holiday
There have been a lot of times when we have to work through the holiday – or the weekend prior or after – and that, well it pretty much sucks. There are times in the year when you just don’t Read More …