In the environment when someone has to help themselves, you may end up with “self service minimums“. In this scenario, consider someone who actually comes to the store because the website was not clear and/or lacked some information. When they Read More …
First time customers, you get a free gift…just pick one. Makes you feel good. Makes you want to come back. Makes you remember them. Makes you smile. Makes you tell others about them. If you have to pick a place, Read More …
In the world of online ordering, e-mail, app based reservations, sometimes, you just need to call and ask if there is an opening. Now, don’t get me wrong, I love technology that makes things faster, more efficient, takes up less Read More …
For sure, warranties and marketing are related. Give us the name, contact info and date of purchase. It is implied that they are actually saying “we will help you if the product breaks, but also…keep in touch with you related Read More …
It is okay, I trust you. Even though, truly, I don’t know you. I just met you. You look honest. Plus, you have your kids with you and they seem pretty well behaved. (Funny even.) It is nice when someone Read More …
When you add 3 and 4 you clearly get seven right? Unless 3 plus 4 is two (in the number of packages). This is because the return authorization required them to be in separate shipments (for some reason). Wouldn’t it Read More …
This holiday BFD sales are not over yet. Not even by a long shot. Friday is just the start. Unless you count the “early” sales that kicked off this week. We still have the rest of the weekend, Monday and Read More …
Taking both the holidays and supply chain into consideration, you might want to think about alternative ingredients. You can have turkey, or something else (face it, do we really like turkey that much?) You might want to offer another green Read More …
Sometimes, you can’t believe the real conversations you have with people, who are (sort of) supposed to be experts. Do you want this? Yes, I do. Are you sure? Yes, I am sure. Really? Yep. Wow. Mmmhmmm. Okay, but we Read More …
Are you as inconspicuous as you need to be? Or just as much as you want to be? Some people don’t want to be seen. Whether that is because they prefer not to be noticed or because they can’t be Read More …