May I Speak To
“Hello, may I speak to _________:” the manager / owner / person in charge. the parent at home. the one who just called me. the concierge. the one who placed the ad. the person who just said “Hello, this is Read More …
Category: observations
One More Time
We need to do this one more time (and then, probably again.) When something works, a model, a plan, a tactic, or a holiday celebration goes off without a hitch, you should try it again. Refresh it. Make it look Read More …
Early or Late
Are you someone who is always early or late? Or, maybe you are recovering from one of those and becoming the other much to your own amazement; with all of the effort of one, and the sincere confusion about the Read More …
A Multipass
A multipass gives the consumer the concept of savings, while they spend far more money. Better value per visit, but overall outside of the normal threshold of spending. Visit us more than once and save big. Totally compelling. How many Read More …
Trust The Navigator
You have to trust the navigator. They can actually be more important than the driver. They can get you from here to there, with as little stress as possible, allowing the driver to focus on the road, safely getting the Read More …
Mobile For the Win
During a busy Saturday, order on mobile for the win. There is no chance they will get your name wrong. No pressure to make a decision on what you want while they’re on the phone. Tip or don’t – it Read More …
The Tiniest Opening
You can do a lot with just the tiniest opening: on your calendar. in your schedule. of your opinion and willingness to consider other options. Of course, it is all relative…but you can make it work. Or, the universe will Read More …
Empathy As a Customer
Do you ever find yourself, as a marketer, operations or manager of a business (or someone who can simply relate) and have empathy as a customer…for the employee? I routinely find myself being upset on behalf of the people who Read More …
Solidly in the Wrong Place
What do you do when you are solidly in the wrong place. Do you leave? Do you try to fix it? Do you have an option? Do you ask for help? Do you go backwards, retrace your steps and try Read More …
I Know Why
Too often, I know why a company does something, but that doesn’t mean I have to like it. And, yes, marketing is to blame. There, I said it. This thing they do, well. It isn’t easy to do it, in Read More …