Being first is better if … You invent the new thing and keep market share for generations You create the product and then everyone calls it that forever (Q-tip, Kleenex, Coke, Earbuds) You’re the oldest (not that you have any Read More …
Dear Telemarketers, You are getting crazy. Do you think we don’t know what you are doing? It may have fooled us in the beginning, but now, we know your tricks. Did you know that I am usually aware of the Read More …
Today was one of those late winter days when you could open the doors and windows and let the fresh air in. After many, long, cold moments, the kinds that take your breath away, it was a warm welcome to Read More …
Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …
There is a world of differences when you compare marketing vs. communications. Marketing is impacted by the quality of the communication, the messaging and what you want to say, vs. what is interpreted when you say it. Anyone can be Read More …
I am intrigued – just a bit – by the commercial philosophy by the different on demand channels. There is the single sponsor, single focused advertising model like ABC on demand. Showing the same commercial over and over and over Read More …
You may know her…When she spoke, she sounded so sure of herself. Today, there are no events remaining on the calendar. (In fact, there were 2 events yet to happen.) Today, the forecast for snow is 100% with an accumulation Read More …
All around us is negative space – in the words of what people say, in the thoughts of your mind when you don’t focus on the positive, when you can’t even see what has been “written” on the wall. Strictly Read More …
If you think life is difficult, imagine the pressure to perform at the Olympics. These people, so many of them, who are young kids, mature as they are, still…so very young. They have dedicated their entire life to this one Read More …
Tomorrow, if you are still in love, you can stock up on sale items and save them for later. You know, for when you need a last minute “I love you” gift. A token, really. Just something simple and small Read More …