Planning and the Magic in Numbers
When I think of planning, I think of the magic in numbers, which in my case is 3. In my professional life, planning is easy. I can set a timeline, a goal, a budget and pretty much stick to it. Read More …
Month: September 2014
What’s In The Plan
What’s in the plan – is it comprehensive and thorough – do you update the plan often? How far in advance do you project what you are doing: Tomorrow Next week Next month Next quarter Next year The next 5 Read More …
What To Do Next
What to do next is always a good question. Have a plan. Think about what you are doing now and what should come next. Without a plan, things may not happen the way you want them to turn out. While Read More …
Change Your Mind
Change your mind, it’s ok. I am totally fine with that. I believe that it is always a person’s prerogative to rethink, change your decision, alter your position or have a new opinion after being exposed to new information, a Read More …
Which Brand Is Yours?
Which brand is yours? Here’s a little story about Mercedes vs. BMW and which brand is “mine”. Growing up in a middle class family, one of my mom’s dreams was to some day drive a Mercedes. She was the first Read More …
Happy New Year
Happy New Year!! The Jewish New Year started last night at sundown and all of our Jewish friends, colleagues and associates started their celebrations with their family and friends. The year is 5775. I think this is date is pretty Read More …
Names Matter
Names matter… not just for people, but when you are building a brand. Depending on what you will sell, either product or service, the name does matter. If a bank was called “Bob’s Bank” would you put your money there? Read More …
Building a Brand is Hard Work
Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising Read More …
What Does Your Brand Mean Today
What does your brand mean today? All of you who don’t own a company, don’t think you’ve gotten out of this one, you still have a brand. It is YOU – your brand is what you stand for in relation Read More …
The Seasons Have Changed
The seasons have changed and yes, while it is the first day of fall, that isn’t really what I mean. Do the seasons still mean the same things to everyone? Not just farmers. Few of us farm for a living Read More …