No, But…

It is totally fine to say no, but much better to just say yes first. Sometimes however, there is a negative before the positive.  As in, the answer we received to our posed inquiry, “does that come with whipped cream?”  Read More …

Naming Products

Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …