When you have higher expectations, but people let you down. People you don’t even know. They just. Go. Crazy. Like, really unhinged. A reaction that was totally unexpected. You believed that everything would be normal. In fact, you told your Read More …
There are so many ways 25 degrees can change things. Weather changes, like when it goes from 90 to 65. You consider turning on the heat, even though the air conditioning has been running full blast for almost 2 months Read More …
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …