Rolling Into December

So, with Thanksgiving behind us, we are rolling into December like a… Whatever the analogy that either suits your mood – or – makes you laugh that is what it is like. We are in for a crazy ride the Read More …

Candy Strategy

When I was a candy buyer, we were insiders into the candy strategy of all the big brands, MM Mars, Hershey, Nestle and Ferrero. They are still all in the top 10 (not necessarily in the order I listed them), Read More …