Too Cold
I grew up on the east coast, in the north east, where winters meant snow, skiing, ice skating and snow storms that cancelled school – much to our delight. Today, I am in Las Vegas and it is 77, but Read More …
Tag: customer
Enticing Enough?
Let’s talk dirty here for a minute. Who cares about the warranty? Is it enticing enough for me to want to initiate the program on the enclosed CD ROM and/or fill out paperwork? Is there a reason I should visit Read More …
Follow the Process
Ok, so what does process have to do with marketing? It has everything to do with execution and customer service and so very much more. When you follow the process, the one that the owner or the inventor created, it Read More …
It Is You
Contrary to the fabulous Seinfeld line, “it’s not you, it me…” in this case; it IS you. That commercial, you know the one, the one where you’re like “huh? I don’t get it.” Well, in this case, it isn’t them Read More …
Team Effort
I like to think of marketing as a team effort. Whether you are the owner of the business, the head of marketing (or head of Sales), an employee, junior staffer or a customer/client – it takes more than one person Read More …
Let Me Know If I Can Help
Let me know if I can help. Easy to say. People say it all the time. Rarely do people actually ask for help – even if (EVEN IF) someone has said these exact words to them. I read once – Read More …