Informal Polling

Is it really helpful to do informal polling? Do you get the real results? Do you get their real opinion? Do you have the ability to do anything with the results? How large is your sample size? What do you Read More …

Silently Change

It used to be that I would go around and silently change the clocks in the springtime as we were moving to Daylight Savings Time. This was my sly, sneaky mom way of trying to convince the kids, mid day Read More …

Be Weird People

There is always time to be weird people, especially during the full moon. The full moon gives you an excuse, an out, a reason to be unlike your normal self. Go out, join the crowd, be strange, be unpredictable, be Read More …

Candy For Lunch

When we were kids, if our mom packed candy for lunch, I mean, candy in our lunch, we thought we had hit the jackpot. If you haven’t guessed, that was unusual – to say the least. How unusual? Well, my Read More …

More Make Believe

In this world, sometimes adults need more make believe time. Not just for Halloween, either, although that certainly does make it much more acceptable. I believe that we need it for our sanity and for our creativity, those of you Read More …

This Is You

Marketing in general tries to say “this is you” and if what comes next, before or is shown – resonates with you – well then, you have already bought into it. E-mail messages that are geared just to you. Promotional Read More …