Just Our Customers

Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …

Unabashedly Happy

It is wonderful to hear good news and to immediately be unabashedly happy for your friend, colleague or family member. Try it. Let the good news sink in. Smile. Congratulate them and then, get even more excited for the opportunity Read More …

A Box with Your Name On It

When you are a kid, and there is a box with your name on it, you were… so excited, thrilled, and filled with anticipation. Your birthday. Christmas. Souvenir surprises brought back from your your grandparent’s vacation. A visit from your Read More …

Needlessly Controversial

When you find something that should have been simple, but is instead needlessly controversial, how does it make you feel? Empowered? Justified? Angry? Bitter? Frustrated? Deflated? Sad? Not everything in this world has to be everything…sometimes it can just be Read More …

Reply At Your Peril

When you get an e-mail, what are you inclined to do…answer it, right? Do so and reply at your peril. It means: They know they got your real address. They have to answer you back. Now, the parle is on. Read More …

Keep Dripping

In marketing, it works when you keep dripping your message on your followers, clients, and potential customers. Eventually. Your content becomes familiar. Your brand resonates. Your products and services seem to be valuable. Send relevant messages and they will engage, Read More …

No Signature Required

We are at the stage of safety when there is no signature required. Even when the credit card purchase is over $25 Even when the contents of the package are sensitive in nature Even when the package has alcohol in Read More …