Here or There

In 10 years’ time, and definitely 15 or 20 or more, whether you went here or there, no one will probably say anything, unless they, too are an alum. The daily worry for weeks, maybe months, deciding what is the Read More …

Name Recognition

How far does name recognition get you? It can get you elected…or, sell more products, tickets and services. There is a reason why brands pay for advertising. It works. Thus, there is a reason people running for public office put Read More …

Selling the Dream

For a very, very long time I have been thinking about how colleges and universities have been selling the dream. Going through college search for the second go around – third if you count my own personal journey – and Read More …