Name Recognition

How far does name recognition get you? It can get you elected…or, sell more products, tickets and services. There is a reason why brands pay for advertising. It works. Thus, there is a reason people running for public office put Read More …

Selling the Dream

For a very, very long time I have been thinking about how colleges and universities have been selling the dream. Going through college search for the second go around – third if you count my own personal journey – and Read More …