Have you ever seen a picture, read a short story (or a slogan) or watched a video and it was just out of place. You couldn’t really connect with the content because it was just incongruent.

• Timing.
• Relevant context.
• The person sharing.
• Mood.
• Focus.
• Placement…

It all matters. Something being out of place will not get the impact it was meant to have – or frankly that it deserves. All of that effort, all of the energy – poof – gone and at the same time wasted. Opportunity lost and nothing gained. So. It is important to wait until everything is ready; actually “ready to ship” as the case may be. If you are not ready, then you need to rethink what it will take, so you don’t have to go back and fill in the gaps in all of the most important places.

~ Dawn aka Hat Girl