There is always a lot of debate about what Super Bowl commercials were good and which ones weren’t, but we all know that some brands and ideas are just better at attention getting than others.
Even if it is for the wrong reason.
Or, their message got lost.
The reality is that everyone has a different perspective. Depending on which side of the fence, the equation, or gender (and background) someone has, will probably matter in their interpretation.
I took Audi’s commercial to mean that they have (historically) been paying women less for the same job. Turns out… when they went back and evaluated the facts: job for job, skill for skill, hour for hour and counting all experience equal – they actually have paid the same to both women and men.
Good on you Audi – maybe you should have said that instead. Besides, anything BUT that would have been sharing that you’ve been discriminating against people in the workplace.
It was a nice effort. but it didn’t quite work out the way they wanted it to work…unless it was just aiming to be good at attention getting since we are all still talking about their brand. Now, if only someone decides to buy their cars because of all this talk and debate – then they have something. Chances are, it won’t be the stay at home mom who leaves the workforce…or, maybe it won’t be the stay at home dad who will suffer the same thing.
~ Dawn aka Hat Girl