All the Prep

For events years or months in the future, all the prep comes down to just one thing. Day of execution. It doesn’t matter if you have everything ready, or not, the day of the event is the truth. Today, I Read More …

We Can Do That

“Sure, we can do that!” is what every business should do or at least aspire to do… What is a customer worth? It’s a loaded question, of course and can’t be answered without a lot more data.  So, let’s turn it Read More …