Tomorrow is Today
Just like being “early is to be on time and to be on time is to be late” (we won’t mention what being late means) in some cases, tomorrow is today already. Thinking like this makes it hard to even Read More …
Tag: forecast
Making a Good Call
Making decisions are sometimes tough, often, there is really no right answer. Making a good call is subject to a lot of judgement after the fact. Clearly, hindsight is…well, clear. Crystal clear on whether or not a decision was the Read More …
Life In A Box
If you live your life in a box, things may not be as they really are in the world. I recently asked Siri if it was going to rain. She kept insisting that it wasn’t going to rain. Looking out Read More …
Someone Has To Make The Call
In a state of emergency, before the weather event happens someone has to make the call. It has to start somewhere. If you listen to the weather forecasters, they started talking about Stella the Winter Storm last week. The super Read More …
Hit or Miss
Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising. All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting Read More …