Sweatshirt Weather

This isn’t so much about the changing weather as it is the apparent and perpetual classification (mostly by my children) that it is “sweatshirt weather“. Now, as you may recall, we do not have central air in our 130+ year Read More …

Naming Products

Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …