Take the Time
Take the time to build your brand in the image you want to create. It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, Read More …
Tag: brand
Building a Brand is Hard Work
Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising Read More …
Does brand matter?
Does brand matter? If it does matter, does it matter all the time? or just some of the time? or not at all? Last night, my mom and I were discussing essential oil diffusers. In this product arena, brand doesn’t Read More …