Send a Postcard

It is easy enough to do, not overly expensive and gets the message out, quickly. Whether it is to your best customers, your hopeful new clients or your close family – send a postcard and let them know what is Read More …

Dreaming of a…

I was sitting in the music studio today, and the music coming from the room started to take shape. All of a sudden I am dreaming of a… White Christmas. Of course, that’s crazy. (I mean…sure there are some. But, Read More …

Selling the Dream

For a very, very long time I have been thinking about how colleges and universities have been selling the dream. Going through college search for the second go around – third if you count my own personal journey – and Read More …

What They Do

Who really cares what they do, as long as they’re home? Each fall, parents who have college kids, wait for them to come back… whether it is for Sunday dinner, a random day, an entire weekend or, (and hopefully not Read More …