A Little Tired
Sometimes, it isn’t just people who are more than a little tired. The retail store you just heard about, is less than perfect. It may have some random items of interest, but not enough to be more than a passing Read More …
Category: branding
Double Down
Why is it that when something goes “wrong” instead of walking away… leaders tend to double down. Leaders may not always be gamblers – with money that is – but they do tend to double down with some pretty tangible Read More …
Innovative and Disruptive
Fairly regularly I hear people say that they want to be innovative and disruptive. They are doing so by changing the way a customer looks at a brand, product or service. It is (however) harder than ever to really make Read More …
Consistent Outreach
When you can, stick to it with consistent outreach. Quiet persistence. Frequent messaging. Ask again. Say what you need. Keep in touch. Offer value. Show up. Create the connection. Drip. Drip. Drip. It is all of this and so much Read More …
Minor Changes
We have some minor changes to recommend… at least that is how it started. How it ended was a series of edits, product updates, suggestions that completely changed the original design. It will depend on how reliant you are on Read More …
Give it a Name
You can give it a name and make sure that it has a meaning – to you, or to others – this way, it will work better. You can skip this step, but the ability to create a moniker that Read More …
They See You Too
Yep, they see you too. You may think something is unique. Perhaps not realize how widespread it is. Or, how available. Then when other people make a comment, you remember…everything is out there. In the public eye. Being broadcast on Read More …
Read It Out Loud
You might have to read it out loud. That is, if you can’t find the audio book. Or, there isn’t a reader you would choose for your book… Then, make the decision. Yes, you should read it out loud and Read More …
Fresh Ideas
We must always welcome fresh ideas to help facilitate a creative streak and maybe something fun. Start by asking questions. People should all chime in. No bad questions… Everyone collaborate. Come together. Prompt the group with one word after another. Read More …
Two Sides of a Superhero
There are (as you know) two sides of a superhero. One is their hero persona: Invincible. Powerful. Thoughtful. Protective. Strong. The other is their human persona: Intuitive. Smart. Caring. Defensive. Resilient. Even though to us, the keen observer, it is Read More …